A COLLABORATIVE EFFORT TO RAISE AWARENESS FOR THE INJUSTICES PEOPLE OF COLOR FACE DAILY AND RAISE FUNDS FOR POLICE BRUTALITY REFORM AND LEGAL DEFENSES FOR THOSE WHO HAVE BEEN WRONGED.
– 1207 Breweries in all
– 50 States and over
– 22 countries across the world participated.
Black is Beautiful was originally created as a reaction to the murders of Breonna Taylor and George Floyd. The idea was to bridge a gap between the black community, POC and breweries who are typically not seen as a inclusive environment in the work place and as a customer. The mission was to raise money and awareness while advocating for change within the communities that the respected breweries are housed in.
The Beneficiary we chose was the 100 Black Men of San Antonio, TX. We chose this specific group because of the work they do with young black men in the community. They provide a nurturing mentorship that will guide these young gentlemen to new heights within their community while also providing career training, guidance and a safe space.
To date, our beneficiary has received $35,529.88 from Weathered Souls and $12,361.70 in donations from our partners like, Jagermeiester and other local breweries. We also provided seed money to a local Chocolatier, Renee Twisted Chocolates, who is working to open their own brick and mortar chocolate company.
To go into the grand totals based on Information we have received, we had 403 responses from the 1200+ breweries that signed up, with more responses coming in weekly. Based on these responses, Black is Beautiful has raised a total of 2.2 million thus far. When we get more responses, we will post a spreadsheet showing where each brewery donated their funds to. We’ve seen breweries donate money to organizations like Humanize my Hoodie, California innocence project, Austin Justice Coalition, NAACP and ect.
The media impact for it was an amazing thing. The initiative received recognition from the likes of New York Times, CNN, Forbes, Thrillist, Hop Culture, Food and Wine, Craft beer and Brewing and the list goes on and we couldn’t be more humbled.
The initiative has also had a huge amount of achievements as well, including, Best Craft Brewery of 2020 (Hop Culture), Cause of the Year (Brewbound), Best of the City for Social Justice in San Antonio, Top 20 beer (Craft Beer and Brewing), Top 100 products (Gear Patrol) and more.
A year later, we look at the impact that BIB has made and we see that progression has been made. We look at the breweries that have stepped up to make change, the influencers who are getting some attention and a spark in awareness. But even with the accomplishments and recognition, there is still so much more work to be done. We have made strides in year 1, thanks to each & everyone of you, and we will like to continue to do so.
SO TODAY, WE ARE ANNOUNCING YEAR 2 FOR BLACK IS BEAUTIFUL.
To kick it off, we released our barrel-aged versions of the beer on Tuesday, June 1st.
Now for year 2, we are still asking for 100% of proceeds from the beer, and this does not to be a Stout, you can get creative with this. We would like to extend our ask a little bit further to progress the initiative.
We would love for breweries to choose a local black business to collaborate with; this could be a black artist for labels, a black restaurant, food vendor, get creative and use ideas outside of the box.
We would love to see an implementation of minority business into the program this year. A step forward to positive change.
Let’s see even more breweries brew Black is Beautiful and show the world the brewing industry is the most inclusive place to work in the world.
We definitely have some work ahead of us.
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